Angel’s Face was started by mother of three, Keely Deininger in 2007 as a kitchen table business based in London. Coming from a design background, she has worked as a designer for suppliers of top brands such as H&M and Topshop and was Design Director at the main fashion supplier for Marks and Spencer. Despite her success, Keely’s life-long dream was to start her own business. Angel’s Face has allowed her to both fulfil this dream and also enjoy watching her children grow up!
This maternal element is evident in all of Angel’s Face products – from the attention to all the small details to the high-quality of the garments, the brand is very much designed with parents in mind as well as children!
Angel’s Face success began with the tutu – a super-soft, high-quality product which is wonderfully full of frilly nylon-chiffon layers. These beautiful skirts each come delivered in their own vintage-inspired striped hat box to make the garment a truly magical gift.
The success of the tutu has since evolved the business from consisting of only 1 staff member into a successful children’s clothing collection. Based now in Kent, the company still maintains a family atmosphere, with Keely’s sons helping out in the warehouse during school holidays and her daughter Trinity modelling frequently for the brand. This warm atmosphere is felt throughout the company, creating a fantastic atmosphere for creativity and ambition!
A selection of Angel’s Face products can be found in the world’s top boutiques and department stores, while the website offers customers the complete collection. With flexible delivery options and worldwide shipping available, ordering from the website is easier than ever!
With an ever expanding collection of products, Angel’s Face has become a one-stop children’s fashion destination for all your party-wear needs! From knitwear and party shoes to hats and hoodies, the brand embodies a unique mix of fun and elegance which has made the brand popular the world-over.